What is “Business Analytics”?
Business analytics is the process of transforming data into insights to improve business decisions. Some of the tools used to…
The essential data glossary
Author: Francesco Sessa
What is “Big Data”?
Big data is a combination of structured, semistructured, and unstructured data collected by organizations that can be mined for information…
Why is data important for any business or company?
The concept of data and data analysis can sound scary to many: it sounds like math, algorithms, and complicated and…
The End of Third-Party Cookies: The Potential Impact on the World of Advertising
For years, online entrepreneurs have been using cookies to track their users’ and customers’ habits. The data they gathered were…
The Pros and Cons of Google Analytics Version 4 (GA4)
As the Internet has become more and more important for any kind of business, association, group… and even individual, Google Analytics’…
Respect user’s privacy with Google Tag Manager
The General Data Protection Regulation¹, applicable from May 25, 2018, sets global data protection standards aimed at providing citizens with more…
Implement Enhanced Ecommerce with Google Tag Manager
Ecommerce analytics is the process of gathering data from all sources that affect your online store and using it to…
Data Warehouse: Tracking Pixel
What is a Tracking Pixel? Tracking pixels, aka Marketing pixels, are essentially these tiny snippets of code that allow you…
Data Warehouse: Overview and Benefits
Introduction Hi, I’m Francesco, this is my first post on medium, I work as a Back-end Developer for Abiby. Abiby is the most…