Web Analytics without cookies
Web analytics is the process of collecting, analyzing, and interpreting data about a website’s traffic and users. This information is…
The essential data glossary
Tag: analytics
What is Artificial Intelligence?
Artificial Intelligence is the ability of a digital computer or a computer-controlled robot to accomplish tasks in a manner similar…
What is Google Tag Manager?
Google Tag Manager is a fantastic and useful tool for collecting and organizing analytical data. Making decisions about your website…
What is “Business Analytics”?
Business analytics is the process of transforming data into insights to improve business decisions. Some of the tools used to…
The Pros and Cons of Google Analytics Version 4 (GA4)
As the Internet has become more and more important for any kind of business, association, group… and even individual, Google Analytics’…