Data for Dummies

The essential data glossary

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Tag: marketing

Web Analytics without cookies

Web Analytics without cookies

Posted on 9 December 20229 December 2022
Posted inAdvertising , Google Analytics
Francesco Sessa
Web analytics is the process of collecting, analyzing, and interpreting data about a website’s traffic and users. This information is…
What is Artificial Intelligence?

What is Artificial Intelligence?

Posted on 12 June 202212 June 2022
Posted inArtificial Intelligence , What is...?
Francesco Sessa
Artificial Intelligence is the ability of a digital computer or a computer-controlled robot to accomplish tasks in a manner similar…
What is Google Tag Manager?

What is Google Tag Manager?

Posted on 22 May 202222 May 2022
Posted inGoogle Tag Manager , What is...?
Francesco Sessa
Google Tag Manager is a fantastic and useful tool for collecting and organizing analytical data. Making decisions about your website…
The End of Third-Party Cookies: The Potential Impact on the World of Advertising

The End of Third-Party Cookies: The Potential Impact on the World of Advertising

Posted on 13 April 202213 April 2022
Posted inAdvertising
Francesco Sessa
For years, online entrepreneurs have been using cookies to track their users’ and customers’ habits. The data they gathered were…
The Pros and Cons of Google Analytics Version 4 (GA4)

The Pros and Cons of Google Analytics Version 4 (GA4)

Posted on 29 March 202213 April 2022
Posted inGoogle Analytics
Francesco Sessa
As the Internet has become more and more important for any kind of business, association, group… and even individual, Google Analytics’…
Implement Enhanced Ecommerce with Google Tag Manager

Implement Enhanced Ecommerce with Google Tag Manager

Posted on 5 October 202113 April 2022
Posted inGoogle Tag Manager
Francesco Sessa
Ecommerce analytics is the process of gathering data from all sources that affect your online store and using it to…
Data Warehouse: Tracking Pixel

Data Warehouse: Tracking Pixel

Posted on 22 June 202119 May 2022
Posted inBig data , Data Warehouse
Francesco Sessa
What is a Tracking Pixel? Tracking pixels, aka Marketing pixels, are essentially these tiny snippets of code that allow you…

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Difficulty Level: Easy What is “Business Analytics”? The browser Chrome and all other Chromium-based browsers will stop supporting third-party cookies starting from 2022. 🎖New Coding Challenge🎖 What is "Big Data"? Link in bio for full article.

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