Web Analytics without cookies
Web analytics is the process of collecting, analyzing, and interpreting data about a website’s traffic and users. This information is…
The essential data glossary
Tag: marketing
What is Artificial Intelligence?
Artificial Intelligence is the ability of a digital computer or a computer-controlled robot to accomplish tasks in a manner similar…
What is Google Tag Manager?
Google Tag Manager is a fantastic and useful tool for collecting and organizing analytical data. Making decisions about your website…
The End of Third-Party Cookies: The Potential Impact on the World of Advertising
For years, online entrepreneurs have been using cookies to track their users’ and customers’ habits. The data they gathered were…
The Pros and Cons of Google Analytics Version 4 (GA4)
As the Internet has become more and more important for any kind of business, association, group… and even individual, Google Analytics’…
Implement Enhanced Ecommerce with Google Tag Manager
Ecommerce analytics is the process of gathering data from all sources that affect your online store and using it to…
Data Warehouse: Tracking Pixel
What is a Tracking Pixel? Tracking pixels, aka Marketing pixels, are essentially these tiny snippets of code that allow you…